SEO
Keyword Tools |
The History of the Keyword | ||
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In the beginning, Libraries and other data bases used a meta tag system. A person decided which keywords describe the book or article. For example: Lets consider an article which is titled - The History of Automobiles which discusses automobiles without mentioning the word cars. The Librarian will use the words car and automobiles as keywords, because a searcher may search using the word automobile. Then came the internet On the internet the keyword meta tag was designed to help search engines find articles in the same way that libraries and other closed data bases used them. This human cataloging feature of adding keywords helped in the same way that librarians used keywords. There was only one problem. No one was in control. Consider this... Since almost everyone needs a car, a car manufacturer would be interested in bringing as many people to his site as possible. He/she is not looking for particular population segments as someone who is selling helicopters would be. One way to bring in more people is to use keywords that many people are looking for such as:
Unfortunately as soon as people start to abuse the keyword meta tag this renders the Keyword Meta tag useless since it doesn't accurately describe the contents. Today, for example, Google does not use the Keyword Meta tag as a rule. Instead, most search engines depend on what is written on the page. This brings us back full circle to our original problem. If the page only uses the word automobile, then someone looking for car will not find it. Search engines are now addressing this problem by the use of ontology. You can see this clearly by typing this into Google: ~car -car This means that you want similar words to car but not the word car itself. In order to improve search and the usefulness of the internet, the importance of language is going to grow. For a glimpse of the future click here.
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