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Keywords are what people type in to the search engines to find things. The importance of using the proper keywords in you site can't be overestimated.

There are many tools dedicated to helping you find more information about keywords. On this site we have catagorized the tools we know about including tools for:

• Finding the frequency of searches for keywords
• Geting new ideas for keywords
• Predicting how hard it will be to optimize for a keyword
• Finding new insights about which of your keywords are most important

There is one frequently overlooked source of finding more keyword ideas: your log files.

Many times your log files can reveal keywords you have been overlooking. They can be important, relevant keywords, because many of the log file keywords reflect the content on your site--as that is why your site appears in the search engines.

Making sense of the 1000s of keywords in your log files

A typical site log file can show a few popular keywords which are used to find the site. However as time goes on, more and more people are using more and longer keyword combinations as they become more sophisticated searchers. The result of this is that a log file can have hundreds or even thousands of keyword phrases used to find the web site. It is very difficult to analyze thousands of keywords to find which are most important. One solutions is to consolidate the keywords into groups. This can sometimes give you new keyword insights. The SEO Keyword Engine™ goes through a list of keywords and groups they by the words they have in common. Click here to try out the SEO Keyword Engine™.